# Advanced Analytics

Last updated Sep 11, 2026

Advanced Analytics gives you deeper diagnostic tools beyond the main Analytics dashboard. Use these when you need to understand _why_ visibility is where it is - not just _what_ the score is.

Advanced Analytics covers three deeper research views:

## Gap Report

Every prompt where a competitor appears but you don't - ranked by opportunity size.

### What the Table Shows

| Column           | What It Means                                                                                             |
| ---------------- | --------------------------------------------------------------------------------------------------------- |
| **Prompt**       | The exact prompt text                                                                                    |
| **Answer Engine**| Which AI surface has the gap (e.g. ChatGPT, Perplexity)                                                |
| **Gaps**        | How many times your brand was absent while a competitor appeared                                        |
| **Last Seen**   | Most recent occurrence of this gap                                                                       |
| **Sample**      | View the actual AI response where the gap occurred                                                     |

### How to Use It

Sort by gap count to find your biggest exposure. Click **View response** on any row to read exactly what the AI said and which competitor it cited instead of you.

The Gap Report covers the window set by the date-range selector, not a fixed period.

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## Attributes

The Attributes view shows a heatmap of descriptive claims AI makes about each entity in your category - your brand and your competitors.

Attributes are characteristics AI mentions when discussing brands (e.g. "enterprise-grade," "easy to deploy," "HIPAA compliant"). Each attribute category shows:

- **Count** - how many times this attribute was mentioned for that entity
- **Sentiment** - average polarity score, colour-coded green (positive) to red (negative)
- **Sample texts** - hover any cell to see the actual phrases AI used

### What the Table Shows

| Column                | What It Means                                                      |
| ----------------------| ------------------------------------------------------------------|
| **Entity**           | Brand or competitor name                                          |
| **Type**             | Whether it's your brand, a tracked competitor, or unknown        |
| **Attribute Categories** | Dynamic columns - Pricing, Security, UI/UX, Ease of Use, and others based on your category |

Use this to identify which narrative positions your brand owns, which competitors own, and where you're losing the framing battle.

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## Co-occurrences

The Co-occurrences view shows which entities appear together with your brand in the same AI responses - and the nature of that relationship.

### What the Table Shows

| Column             | What It Means                                                      |
| -------------------| ------------------------------------------------------------------|
| **A**             | The first entity in the pair                                      |
| **A Type**        | Whether entity A is your **Brand**, a tracked **Competitor**, or a **Discovered** entity not yet in your competitor list |
| **Relation**      | How AI connects the two entities in responses - e.g. Compared, Alternative to, Grouped with |
| **B**             | The second entity paired with A                                   |
| **B Type**        | Brand, Competitor, or Discovered - same as A Type               |
| **Occurrences**    | Number of times this specific pair appeared together across all tracked responses |
| **Sample Phrases** | Real phrases pulled from AI responses showing exactly how they were mentioned together |

Every column except Sample Phrases is sortable - the table defaults to Occurrences, highest first.

### Relation Types

| Relation            | What It Means                                                      |
| -------------------| ------------------------------------------------------------------|
| **Co-mentioned**   | Both appear in the same response without a direct comparison      |
| **Compared**       | AI explicitly compares the two                                     |
| **Alternative to** | One is presented as an alternative to the other                  |
| **Recommended with** | AI suggests using both together                                  |
| **Contrasted**     | AI highlights differences between them                             |
| **Grouped with**   | Both are listed in the same category or group                    |

Entities appearing in Co-occurrences that aren't in your competitor list are worth investigating - they may be emerging rivals before they show up in your sales pipeline.

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## Next Steps

- [Content Gaps](/content/docs/advanced/content-gaps/index.html) see which prompts have candidate pages you could optimise to close the gaps
- [Improve Visibility](/content/docs/using-gracker/improve-visibility/index.html) generate or optimise content to address specific prompt gaps
- [Discovered Entities](/content/docs/advanced/discovered-entities/index.html) find unfamiliar entities from Co-occurrences worth tracking